![]() ![]() We have a large audience through our games, and if we can contribute to increasing the respect and safety of our planet, we want to take that opportunity. “Combining compelling games content with this very important message is a meaningful way of impacting our environment. ”Rovio is delighted to team up with The SeaCleaners and Popeye to do our part for ocean conservation,” said Heini Kaihu, chief sustainability officer, Rovio. To combat this, the organization advises players in the game to avoid single-use plastic by choosing reusable bags and bottles and plastic-free packaging. ![]() For example, according to The SeaCleaners, every year between 9 and 12 million tons of plastic waste is tipped into the ocean. As players advance through the game, they will learn unique and eye-opening facts about how our oceans are impacted by waste. ![]() Throughout the seven-day tournament, players will be tasked with stopping Bluto and the piggies from polluting while collecting plastic waste in the game. Running from January 31 to February 6, the tournament contains 24 Popeye-themed levels of competition alongside in-game ocean conservation messaging from The SeaCleaners. New York, NY - Popeye the Sailorman and video game developer Rovio Entertainment today announced a partnership for an all-new, co-branded Angry Birds Friends x Popeye tournament in support of ocean clean-up organization, The SeaCleaners. King Features and Rovio Entertainment Unite the Iconic Sailor Man With Angry Birds Friends in Weeklong Tournament in Support of The SeaCleaners ![]()
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